HISPANIC MARKETING CONSULTANT
CREATIVE, STRATEGY & Design
Hi. In 20+ years, I worked my way from Jr. Copywriter to Director of Creative and Strategic Integration at the largest Hispanic Advertising agency in the country. I have developed, executed and collaborated in multitudes of multi-cultural marketing programs across General Market, African American, Asian and Hispanic Advertising Agencies.
Multi-cultural by default
Born in Mexico, raised in Hong Kong, Japan and the US, I'm inevitably multi-cultural, fully bilingual and well versed in all aspects of Creative and Strategic development. Be it in Traditional Hispanic Marketing or Digital Hispanic Marketing, I have excellent references.
“Lalo is a first class guy. He has great creativity and also understands how to connect it to strategy. He’s cool under pressure, handles internal relationships professionally and is great with clients.”
Hispanic Copywriter. 2014 Dell Computers Hispanic TV Commercial
OTHER RECENT WORK
I've been consulting as a Freelance Hispanic Creative Director,
Planner and Copywriter for the last 3 and a half years and I have since helped create full-blown marketing campaigns for clients like Coors Light, Arroz SOS (Mexico), the Brown Hand Center, DeLL, Direct Energy and many others.
Director/Consultant Interviewer
Freelance Hispanic Creative Director, Copywriter, VO.
Digital Marketing Consultant. 2012 Coors Light Soccer Program Digital Platform
Hispanic Creative Director. The Ford Mustang. Reborn in 2005.
Hispanic strategy and copywriter. 2013. Social Influencer Finder App for MillerCoors
From the mailroom of a General Market agency, through creative and strategic departments at the country's top Hispanic Marketing firms, I am now an independent Hispanic Marketing Consultant.
Spanish Translation and Adaptation Services. Sunnova website & SEO strategy,
“Lalo brings great strengths to the teams and brands he touches. A blend of creative and planner he is able to bring teams together to build strong campaigns that are on strategy, unique and breakthrough.”
2014 AMI Website, SEO, SEM strategy and deployment.
2024 A3 Services Website Development and SEO strategy
